Tag: Peak-End Rule

Why do we feel so bad after the impeachment acquittal?

The Peak-End Theory Explains Our Experience of the Impeachment Acquittal


Reading time: 4 minutes
We had the most successful impeachment trial in our history! We had SEVEN Republican Senators vote for conviction! The Impeachment Managers demonstrated Trump’s guilt in no uncertain terms. MqQonnell said he was guilty even though he voted for acquittal. Most of the American people think he was guilty. Then, why do we feel so bad about it? The peak-end experience explains it all.

How does persuasive desgin explain why Fox News is so addicting and perverts the views of our parents?

Persuasive Design or How Fox News Perverted Your Parents


Ever wondered how Fox News does it? Persuasive Design goes a long way to explaining how they keep your parents, friends, and neighbors enthralled. Don’t fear, though. I have divided the post into three successive parts: the Quick Dip, the Shallow Dive, and the Deep Dive. Each is an extension of the last so you can read as much or as little as you like and still get something you can use.

The Three Psychological Tendencies that the GOP Cynically Exploited to Bolster Support for Kavanaugh and Demean Dr. Ford


There are three psychological phenomena from the Boof K (that’s Ye Olde Blogge’s quaint nickname for the raspcallious erstwhile (allegedly) plausible rapist, Brett Kavanaugh) hearings that will help us understand our particular peculiar political predicament and the way that politicians use them to manipulate the electorate and party […]

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