Ever wondered how Fox News does it? Persuasive Design goes a long way to explaining how they keep your parents, friends, and neighbors enthralled. Don’t fear, though. I have divided the post into three successive parts: the Quick Dip, the Shallow Dive, and the Deep Dive. Each is an extension of the last so you can read as much or as little as you like and still get something you can use.
The prospect of our last chance at halting climate change, of being at the center of the world stage, of being the most powerful nation in the history of world being wasted by having the Ol’ Pussy Grabber at the helm is depressing and troubling.